Why Web Standards?
Web Standards Make Your Organization Look Good
Websites built using web standards combined with best practices for accessibility, will show everyone that your organization places an importance on a good user experience for all whether disabled, using a Mac, a mobile phone or some other technology.
You will also avoid the bad publicity that can be caused by users finding it hard to access your site.
Maximizing Your Potential Visitors
You cannot be certain which device visitors will be using when visiting your site. By adhering to web standards you are increasing the likelihood that your website will be accessible by all.
Website Will Load Faster
Websites that are compliant with web standards are built using code that separates structure and content from styling. This generally means a much leaner site than table and spacer image based websites which will mean a faster loading time.
Better Accessibility For All
People with disabilities use a number of different screen readers and tools to access the web. By using current web standards, you can ensure that your web pages will reach the widest possible audience.
Higher Search Engine Rankings
Clean well written code will make it easier for the search engines' bots which crawl your site for ranking, to get past the code and reach the important content for higher placement in the search engine listings. A higher search engine listing will mean more people getting to see your website.
Future Proof Content
Websites that separate content from styling and use current web standards, have the best chance of ensuring longevity . As new technology and browsers are developed, websites that use web standards will still be readable.